We’ve been working hard on a policy that will make it easier for everyone to eat good food every day, and feel good about the choices they make

We’re not in the business of telling people what they should and shouldn’t eat. But we do have a responsibility to ensure that the products we offer are as healthy as possible.

The development of a company-wide health and wellbeing strategy has involved highly qualified external experts. We’ve focused on four areas:

Ingredients
We are all bombarded with information about food and health but far from feeling well informed, most people just feel confused. We want to take some of the mystery away. We don’t expect consumers to be food experts or have time to read every label so our message must be simple; you can trust all of our own brand products. We will be removing all unnecessary additives across the ranges. We are currently reviewing every product ingredients list on our way to achieving this. Our suppliers have been very supportive and we’ve recruited the services of an independent manufacturing specialist to support and advise them.

Nutrition
We’ve concluded that if we genuinely care about consumers’ wellbeing, then it doesn’t make sense to limit nutritional improvements to ‘healthy eating’ ranges. This policy isn’t about tapping into a niche market; it’s about helping more families eat good food every day.

Product range
There is still a place for specialist ranges but the key point is that certain nutritional values should be applied across the board, driven by our regard for our consumer’s good health.

Communication
• Labeling - Ultimately we want people to know that they can trust all of our products to meet our standards but labeling should always be clear and easy to understand for those who want more detailed
information.
• Guidance in store - We want to communicate positively with consumers in-store to help them feel good about their choices, and convey that you don’t have to make big life changes to enjoy a better diet. Families who enjoy spaghetti Bolognese shouldn’t be discouraged from doing so, but we can help them to understand the benefits of shifting to whole-wheat pasta and adding a couple of veggies. We need to communicate messages such as ‘Five-a-Day’ and ‘live well’ in a positive way