There’s plenty to be proud of, and there’s plenty more to do

Our policy in the area of healthy eating is shaped from two sides:
• to respond to the changing needs of consumers;
• to identify areas where we can positively influence consumer activity, where it is in the interest of people’s health and wellbeing.

By understanding and predicting consumer trends in areas such as health and wellbeing, nutrition and lifestyle, and by tailoring our offer accordingly, we hope to build trust with consumers and meet their needs and expectations in a fast-changing marketplace.

Our work in Ireland, focusing on nutrition, ingredients, ranges and communication, will continue to be a priority. The intention is that the health & wellbeing strategy will roll out across the entire Group, with adjustments to suit particular markets.

We will communicate the findings of new research into sustainability, human health and nutrition, to consumers to enable them to make informed shopping choices.

Our own-brand departments will continue to develop rigorous standards in relation to the quality and sustainability characteristics of our own-brand products.

We will partner relevant health bodies in order to shape and enhance our own-brand range and offering.

We will work with expert agencies and suppliers to develop our understanding of the feasibility, meaningfulness and value of embedded carbon and product carbon labeling.

We will explore options to encourage consumers to make ‘green’ purchases.