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Healthy eating |
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The bigger your marketshare, the bigger your impact on people's health As a SuperValu owner in Clonakilty, I am involved in many local initiatives, as well as a number of national community focused sponsorships. The minute we saw the Kids in Action programme we knew it would be something special. It means: • local schools benefit by gaining sports equipment • customers are happy because their children were keen to choose fruit and vegetables, to earn double points • children benefit from the use of the equipment, and from their new found enthusiasm for fruit and veg! We get a lot of feedback from Mums who enjoy watching their children get enthusiastic in the grocery section! One Mum told me that her son was fascinated by sweet potatoes. She’d never bought them before because she didn’t think the children would like them, but because it was their idea to buy them, they were equally up for it at meal times. Of course you can’t be sure what the long term impact will be, and you can’t keep the promotion running forever, but we’re happy to support anything that helps families enjoy shopping for fruit and vegetables. The programme is focused on children aged between five and 12 years, and we know for a fact that good habits formed at this time have a long term impact. Over the past three years of the programme, my fellow retailers in SuperValu and I, with the help of our customers, have gifted over €4 million worth of sports equipment to Irish Primary Schools and we’re particularly proud of the fact that this year Scally’s SuperValu Clonakilty will be gifting €10,000 worth of sports equipment to our local schools. |
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