For us, sustainability is about looking after people, the planet and prosperity
Our sustainability strategy
Our long term approach to relationships and business means that we place great emphasis on the core responsibilities that any good business should have: to look after its people and customers, to minimise its environmental impact and to produce sustainable wealth for the benefit of all stakeholders in the long term – not just for short term financial gain.
In September 2015, countries adopted a set of seventeen UN Sustainable Development Goals to end poverty, protect the planet, and ensure prosperity for all as part of a new sustainable development agenda. Each goal has specific targets to be achieved over the next 15 years.
We have further refined our approach in line with these goals, and recognise that we certainly have, within our sphere of influence, an opportunity and a responsibility to shape and influence positive change. We’re taking action to minimise our own impacts and to inspire other stakeholders to also live more sustainably.
To this end, we focus on embedding sustainability in our operations and in our brands, concentrating on nine of seventeen Sustainable Development Goals relevant to the retail sector.
These fall into four broad categories:
- minimising environmental and climate change impacts
- driving sustainable sourcing and consumption
- leading in health and well-being
- taking an active leadership role in the community
Minimising environmental & climate change impacts
Over the past 10 years, our business has grown by almost 50% and at the same time our carbon footprint has reduced by more than 50% in absolute terms.
Since 2010, all our facilities in Ireland have been supplied with 100% green electricity – we have also extended the supply agreement to make green power available to our retail partners and people.
Our advanced route planning and scheduling systems help our delivery drivers avoid or reduce mileage whenever they can, while our backhaul process has also helped our suppliers to cut their mileage. So despite the growth of our business, our total annual fleet emissions have reduced by 5,550 tonnes since 2006.
We also work hard to recycle as much waste as possible. In 2015 we managed to recycle 97% of the waste generated by our business, up from 63% since 2006. Importantly, our total waste continues to fall. Operational improvements have resulted in a reduction of over 30% since 2012.
Driving sustainable sourcing & consumption
We are passionate about the the robustness of our supply chain and our commitment to quality.
For example, SuperValu stores stock 100% fresh Irish pork, beef and lamb which is born and reared in Ireland and 100% National Dairy Council approved milk for its own brand milk range.
SuperValu has also demonstrated its commitment to Irish suppliers through a range of initiatives, such as becoming the first retailer in Ireland to adopt the IdentiGEN National DNA Traceback Programme for Bacon and its role in the Food Academy programme.
Sustainability retailer of the year
We’re proud to have been named as the 2015 NACS Insight European Sustainability Retailer of the Year which recognises our leadership in sustainable resource strategies and for inspiring other businesses to implement sustainability initiatives of their own.
Leading in health & well-being
We believe fresh, healthy food should be available to every local community.
We’re championing healthy living with our commitment to support the wider community by taking part in health and wellbeing initiatives at a local and national level.
For example, under the Live Well banner, Centra is offering shoppers healthy and nutritious choices across a range of 300 plus products. In addition, we are providing health and nutrition information in-store and via social media.
By working with our partners to make it easier and more affordable for shoppers to make healthy and nutritious food choices, we’re helping our customers lead an active lifestyle whatever their age, circumstance or budget.
Taking an active leadership role in the community
As well as supporting thousands of other family businesses in local communities, we partner with local organisations, charities and government to secure a sustainable future.
For example, for the third year running we’re involved in Feeding Ireland’s Future, a joint initiative between the Government and industry which supports young unemployed people with pre-employment skills.
2015 marked the 24th year of SuperValu’s sponsorship of the national TidyTowns competition, the longest running sponsorship in Ireland and one we are extremely proud to be associated with through the years.
Musgrave MarketPlace, Northern Ireland’s leading wholesale supplier to retail, foodservice and SME businesses, has announced a £1.1 million investment in the upgrade of its Belfast-based Duncrue Cash & Carry. This significant investment forms part of Musgrave MarketPlace’s ongoing commitment to deliver a first-class customer service experience and an unrivalled product offering to its customers. The […]Read more »
SuperValu were the big winners at this year’s The Great Taste Awards, taking home an impressive 31 awards. SuperValu Crème Fraiche, available in SuperValu stores nationwide, was awarded three gold stars, making it the highest ranked own brand product by an Irish retailer. SuperValu continues to enjoy strong success at The Great Taste Awards, with over 100 […]Read more »
Our leading supermarket brand SuperValu has scooped an impressive 31 accolades at The Great Taste Awards this year. Not only did SuperValu take away the highest number of awards on the evening but its own brand Crème Fraiche was awarded three gold stars, making it the highest-ranked own brand product by an Irish retailer. We […]Read more »